In recent years, organic product shave moved beyond being a niche to become an increasingly main stream choice — even in emerging markets.
There is a growing global focus on healthy, traceable, and environmentally friendly foods, driven by more informed consumers and national policies that support sustainability.
In Europe, the trend is now well established, with Germany leading as one of the world’s top organic markets, while Scandinavia stands out as one of the regions with the fastest growth in the organic sector.
On a global scale, Asian countries like Japan are also showingincreasing interest in organic products.
In Germany, buying organic is partof daily life, supported by a widespread distribution network and a strongecological culture.
In Japan, on the other hand, demand is driven mainly by urban and affluent consumers, where organic is often perceived as a premium product, associated with wellness and longevity.
In these markets, there issignificant interest in organic vegetable oils (particularly rapeseedand flaxseed oil) and natural condiments (such as miso, soy sauce, andrice vinegar), as well as growing demand for natural juices and plant-based beverages.
This expansion represents aconcrete opportunity for organic brand: those who know how to highlightauthenticity, transparency, and certifications can find a solid position inevolving markets, where the demand for organic is set to continue growing.
